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Stop Calling It a Side Project

Why the sentence you use about yourself ends up deciding what you become

🎧 Listen now: Apple Podcasts · Spotify · YouTube


There was a day I sat down at my PC, looked at my whole game library, and never opened it again.

No taper, no plan, no new year new me thing, just done being that guy, so I stopped, and that was that.

I didn’t manage the habit down. I stopped believing I was that person, and somehow the behavior followed a few days later, like it needed time to catch up with a decision I’d already made without telling it.

Mick and I sat down to record episode three of The BangBroskies Podcast and landed on that same idea from two completely different directions. It comes down to the actual sentence you use out loud when someone asks what you’re building, and what that sentence trains your brain to believe about you whether you meant it to or not.

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What We Actually Talked About

For a long time I described what I was building as a side thing I was messing around with, the kind of sentence you say so often it stops sounding like anything at all. Turns out that sentence was doing more damage than I realized, and it’s a big part of why I stayed stuck on a few of the wrong things for way too long.

Mick made the case that you have to be a little delusional before you’ve got any actual proof, not lying to yourself, more like getting a few steps ahead of your own evidence. He also asked me something I still haven’t fully answered, whether Bezos would’ve ever called Amazon a side thing to anyone. Try picturing that conversation! I couldn’t.

There’s a one-word fix in there too, the thing you’d miss if you weren’t paying attention, plus where I actually messed this up for years and where Mick’s version of the same thing played out completely differently, through public speaking of all things.

I’m not going to walk through all of it here. Full episode’s on Spotify, Apple, and YouTube below.


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P.S. You don’t need a bigger result before you’re allowed to take yourself seriously, just change the sentence, starting with whatever conversation about it you have next.

P.P.S. Is there a sentence you’ve caught yourself saying that was working against you the whole time and you only just noticed? Tell us in the comments.

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